Why we exist
When you walk into a classroom and ask the children to draw an engineer, chances are, many will draw a man in a hard hat.
Engineering has been misrepresented and framed as a technical, mechanical, masculine industry.
Historically, engineering has been portrayed to children as a subject for boys. These reinforced gender stereotypes haven’t just shaped perceptions - they’ve quietly pushed girls away from even considering a future in STEM before they’ve had the chance to try it.
Our Story
We are five female Design Engineers on a mission to change the narrative around engineering. With backgrounds in human-centred design, physical and digital product development, and behaviour change, we combine technical expertise with creative thinking to design meaningful solutions. We chose engineering because of its creativity, the freedom to imagine, prototype, and bring ideas to life , and we’re building the kind of introduction to engineering we wish we had experienced growing up. One that shows children the imaginative, inclusive side of engineering that inspired us in the first place and empowers them to see themselves in it.
Our values
Creativity
Engineering is more than mechanics! It’s imagination, storytelling, and bringing ideas to life. We want to champion the creative side of engineering to help children see it as expressive and exploratory.
Inclusion
No child should feel like engineering isn’t “for them.” We intentionally design experiences that challenge stereotypes and reflect the creativity, diversity, and possibility at the heart of engineering.
Opportunity
We believe every child deserves the opportunity to explore, experiment, and build. We work to make engineering feel accessible and exciting before stereotypes shape choices
