MVP Trial 2&3

We conducted targeted interviews with parents within our proposed beachhead segment to test key product and business assumptions.

Assumptions to test

1

We assume children demonstrate increased enthusiasm and confidence toward engineering after using the kit.

2

We assume integrating storytelling into the learning experience increases engagement and sustained interaction.

Objectives

Understand how the children engage with storytelling that's been integrated into the instructions.

Assess how the kit affects the children's enthusiasm for engineering.

Testing

We conducted testing in two London primary schools to understand how children engaged with the kits. Each session followed the same structure: students were divided into two groups, one using standard build instructions and the other using instructions that incorporated a storytelling element. After completing the activity, children were asked a series of questions to assess their engagement with the instructions and their understanding of engineering concepts.

Normal Instructions

Storybook

A version of the instructions was made that also included a storyline to increase the children's engagement with the engineering concepts.

Round 1

The first round of testing was conducted at Ecole Francaise Jacques Prevert. Two 1 hour sessions we run each with 12 children within the 7-8 age bracket. Since there were more children in this class, we split the children in groups of 4, and each pair in the group took on a different tasks to help build the kit, like the electronics and mechanics. They then put the rest of the automata together.

Round 2

The second round of testing was conducted at North London Collegiate School. Two 1 hour sessions were run each with 5 children within the 7-8 age bracket. Each child had their own kit to work with and they were able to ask questions if needed.