Pre-sale Sign Up
We wanted to better understand how many parents within our beachhead market would be interested in our product, and validate we were targeting the correct people - parents.
Assumptions to test
1
We assume STEM-oriented parents of primary-aged children represent our initial beachhead market.
Driving Traffic
Flyers with a QR code were handed out to parents at the Science Museum. We were able to have a conversation with each parent while we were handing out the flyers, which gave them a bit more context about Ember, and the product, which helped with increasing interest. The traffic to our website was then analysed with respect to our business assumptions.
Flyer that was handed out at the Science Museum
Newsletter sign ups immediately after handing out flyers
Traffic analysis was conducted after handing out flyers. There was a clear peak in views and visitors to the website after handing our the flyers at the Science Museum.