User Interviews
We conducted targeted interviews with parents within our proposed beachhead segment to test key product and business assumptions.
Assumptions to test
1
We assume STEM-oriented parents of primary-aged children represent our initial beachhead market.
2
We assume these parents are willing to purchase a creative engineering kit for home use.
3
We assume parents will accept structured screen use when it is positioned as productive and educational.
Interview Goals
Purchasing habits
STEM parent interest
Screentime attitudes
